Circle Lands Chelsea FC Shirt Sponsorship for 2026/27
Circle named principal partner placing USDC on Chelsea kits for 2026/27 season; brand placement only with no payment integration stated.
Chelsea Football Club has named Circle Internet Group as its principal and official front-of-shirt partner for the 2026/27 season. The agreement covers the men's, women's and academy teams, with USDC branding scheduled to debut on August 30 during the home match against Brighton.
Scope and disclosures
The arrangement is limited to brand placement. No Chelsea payment product or USDC usage for tickets or merchandise is stated in the announcement. USDC is not issued or regulated under UK law according to the disclosure on Circle's campaign page. Financial terms remain undisclosed and no confirmation of future product integration has been provided.