Chelsea FC Names Circle USDC Front-of-Shirt Sponsor for 2026/27
Chelsea names Circle as principal partner with USDC on men’s, women’s, and academy shirts starting 2026/27 season; debut set for Stamford Bridge match.
Chelsea has named Circle Internet Group as its principal partner and official front-of-shirt sponsor for the 2026/27 season. The deal places USDC branding on the men’s, women’s, and academy shirts.
The branding will first appear when Chelsea hosts Brighton & Hove Albion at Stamford Bridge on Sunday. Circle CEO Jeremy Allaire described the partnership as aligned with the company’s goal of accessible and borderless digital money. Chelsea called the agreement part of its ongoing focus on digital innovation.
Prior club crypto ties
Chelsea previously partnered with crypto exchange BingX as its men’s training-kit sponsor for the 2025/26 season. Circle holds a UK electronic money issuer license. The value and duration of the new agreement have not been disclosed.